Web Content

A well-crafted website not only educates visitors but also builds trust and credibility, positioning a brand as a valuable resource in the buyer's journey. As the first point of contact and a key factor in driving decision-making, website content plays a crucial role in B2B marketing.

Throughout my career, I have crafted website content for a variety of tech organizations. I am adept at taking complex information and distilling it into the main points that matter to a reader or prospect. I’ve led website design and overhaul projects at four technology companies in various industries. Each time, I’ve work to organize the site and sections to flow logically for the target buyer personas, while also incorporating opportunities to engage in conversions like a demo request or dive deeper into related content, such as a blog.

At Critical Start, I created messaging and built a new website to articulate the value of the forward-thinking cybersecurity company’s approach to security monitoring and threat mitigation.

Writing Samples:
Worksoft Connective Automation Platform Web Content
Worksoft Certify Test Automation Platform Web Content
Worksoft SAP S/4HANA Migrations Web Content

Critical Start Professional Services
Critical Start Next Generation Firewall Support
Critical Start MSSP 

Related:
Website Development & Design